A new brand that informs the global tourist city of Busan has been finalized.

The Busan Metropolitan Government and the Busan Tourism Organization announced on the 31st that they will hold a new launch event from the 2nd of this month after confirming the tourism brand (photo) to raise Busan's global awareness.

Since October last year, the Busan Metropolitan Government and the Busan Tourism Organization have received 3,330 civic ideas and finalized the final plan through a meeting of brand experts.

The newly produced tourism brand in Busan symbolized Busan's charm under the slogan of "a city where you want to work and live." Busan City explained that it used purple and blue to express creation, inspiration, and sea and innovation.

Busan's new tourism brand launch event, which will begin on the 2nd, will be held at P.ARK, a Yeongdo complex cultural space, from the 2nd to the 4th.On the first day of the event, various gifts, including hotel accommodation tickets, will be provided to the first 100 people on a first-come, first-served basis for participants in the open-run event.