Busan City · Air Busan announced that it will sell FLY & SALE promotional tickets, which sell the cheapest tickets of the year, from the 14th. The promotion period is from 11 a.m. to 16 a.m. on the 14th, and the maximum discount rate will be applied to 14 international routes departing from Gimhae International Airport and Incheon International Airport. The total one-way fare, which includes airport facility usage fees and fuel surcharges, is 67,000 won from Busan to Fukuoka and Osaka, 102,200 won from Busan to Da Nang, 102,000 won from Busan to Cebu, 112,000 won from Busan to Kota Kinabalu, 113,900 won from Busan to Guam, and 172,300 won from Busan to Ulaanbaatar. The departure route for Incheon Airport will start at 73,100 won from Incheon to Fukuoka and Osaka, 101,100 won from Incheon to Narita (Tokyo), 105,200 won from Incheon to Natrang, 117,000 won from Incheon to Kota Kinabalu, and 118,900 won from Incheon to Bangkok. The boarding period is from October 30 to March 25, 2023, and can be purchased on the Air Busan website. An Air Busan official said, "The competition among travelers participating in the promotion is expected to be fierce as overseas travelers' PCR test obligations are abolished before entering the country," adding, "We hope that safe and economical overseas travel will be reset to help the long-suffered travel, tourism, and duty-free industries."

Busan City · Iranian director Hadi Mohammed's "Scent of Wind" was selected as the opening film of the 27th Busan International Film Festival (BIFF), which will open on the 5th of next month. As the closing film, the Japanese movie "A Man" (Director Kei Ishikawa) will be selected and screened. The Busan International Film Festival held an online press conference on the afternoon of the 7th and announced the opening and closing films, as well as the number of invitations and events for this year's film festival. There are 243 officially invited works from 71 countries this year. Compared to 223 works in more than 70 countries last year, the number of works increased by 20. By screening category, there are 102 World+International Premieres, 89 World Premieres, and 13 International Premieres. Including 111 Community Beef screenings, the total number of screenings is 354. This year's invited films will be screened on 30 screens in seven theaters, including the Cinema Center, CGV Centum City, Lotte Cinema Centum City, Sohyang Theater, Film Council Standard Preview, Lotte Cinema Daeyoung (Community Beef), and BNK Busan Bank Art Cinema (Community Beef). The opening film "Scent of the Wind" is a film that confirms trust in people in a suspicious world of whether human goodwill still remains. The closing film "One Man" is a film of Keiichiro Hirano's novel of the same name, which won the Yomiuri Prize in Literature in 2018. Huh Moon-young, chairman of the executive committee, explained the background of the selection of the opening film, saying, "The film is very small and quiet, but it is so touching and resonating that it is not comparable to the size of the film." The poster of the festival, "Again, facing" The person who looks at the sea symbolizes not only the audience but also all filmmakers, including guests and industrialists. This year's film festival will be held normally in three years, away from being held online or due to seat restrictions due to COVID-19. It complies with the current quarantine guidelines, but operates 100% of the seats without social distancing. The Asian Film Fund and other suspended Asian film support programs will also be fully resumed. A new perspective of the 21st century documentary, where you can meet fresh and unique documentaries that are out of the traditional framework, will be presented, and the 1952 film "Nakdong River," produced during the Korean War, will be digitally restored and unveiled for the first time at the festival. Busan Story Market, which deals with content source stories, was launched for the first time this year and will be held at the existing event Asia Contents & Film Market.

BUSAN BTS · The roof of the Busan Asian Main Stadium, which is used as a kindergarten concert hall for the 2030 Busan World Expo in BTS, was torn again by Typhoon Hinamnor. Unlike the nine roof membranes that have already been torn and have holes, the damage is not severe enough to replace the entire roof membrane. Pools were created everywhere due to Typhoon Hinamnor at the Busan Asiad Main Stadium in Geoje-dong (World Cup Boulevard) in Youngjae-gu, Busan, at around 12 p.m. on the 6th. On the previous day, the workplace removed facilities that were at risk of blowing in the wind in preparation for strong winds, so there was no significant damage to the grassy playgrounds or trucks. However, the roof membrane installed right behind the electronic display showed signs of tearing of about 20cm to the side. This seems to be due to the impact of Typhoon Hinamnor hitting the maximum wind speed of 16.8㎧ early in the day. An official at the workplace said, "The damage is light, so we don't think we need to replace the entire roof membrane," adding, "We will proceed with the repair work after the Chuseok holiday." Nine roof membranes were torn during Typhoon Maisak in 2020, but repair work has not yet been carried out. The renovation work is expected to begin as early as April next year, so the BTS performance scheduled for October 15th has no choice but to proceed as it is. The concert hall for the 2030 Busan Expo was originally planned to be held at the site of the former Korea Glass Busan plant in Ilgwang-eup, Gijang-gun, Busan, but the venue was recently changed to the Busan Asiad Main Stadium due to concerns over safety accidents. However, if the main stadium of the Busan Asiad, which has holes in the BTS concert hall broadcasted around the world, is seen, there is a concern that it will give a bad image of Busan to BTS fans around the world who visited Busan. The Busan Asiad Main Stadium has 330,000㎡ of land and 1 basement floor to 4 ground floors.The total number of seats, including 252 for the disabled, is 53,000 and the maximum capacity is 80,000 people. There are 72 entrances.

Busan City · The "monster typhoon" Hinamnor, which brought strong winds of up to 40 meters per second (144 kilometers per hour), scratched Jeju, Gyeongnam, Busan, Ulsan, Gyeongju and Pohang one after another on the 6th and escaped to the East Sea, causing damage. The Central Disaster and Safety Countermeasures Headquarters tentatively estimated that as of 11 p.m., six people were killed, six missing, and three injured. Five people were killed and five others went missing in Pohang, North Gyeongsang Province. One person died in Gyeongju and one person went missing in Ulsan. Marine City in Haeundae, Busan, Gwangalli Beach, and Songdo Beach, which were swept away by waves due to the high tide time and landing time, were more damaged than other places. In Gijang-gun, where the waves were the highest, the waves were found to have risen to a height of 13 meters. Strong winds also caused the shutdown of nuclear power plants (Shingori No. 1).

Busan City · The visa-free entry system, which was temporarily implemented in August for Japan, Taiwan, and Macau, will be extended until October 31. As a result of the implementation of the visa-free system, which was introduced on the 4th of this month in the wake of the "Seoul Festa 2022" event, the average number of foreign tourists visiting Korea from August 1 to 21 in Japan increased by about 97% from July. As various large-scale international events are scheduled in September and October, the Seoul Metropolitan Government, Busan City, and tourism industries have proposed extending visa-free applications for Japan, Taiwan, and Macau. On October 15, a BTS concert to pray for the hosting of the 2030 Busan World Expo will be held at Busan Asiad Stadium, and Busan International Film Festival, Busan One Asia Festival, and Seoul International Travel Mart will also be held. The Ministry of Culture, Sports and Tourism plans to actively promote various tourism promotion marketing to increase demand for foreigners visiting Korea in the wake of the extension of visa-free implementation in Japan, Taiwan, and Macau.

The most popular course among Busan Galmaet-gil, which has emerged as a tourist attraction in Korea, was Haeundae Beach to Oryukdo Island's second course. According to the Busan Metropolitan Government on the 4th, the current Galmaet-gil is 700 ri (278.8 km) in 21 sections of 9 courses, and 1,000 ri (400 km) will be completed by the end of next year. According to the Busan Metropolitan Government's survey of 1,000 citizens over the past two months on "Citizen Satisfaction with the Use of Galmaet-gil", the most preferred Galmaet-gil is from Haeundae Beach to Dongbaek Island to Marine City It was found that it is a two-course route that runs from Gwangalli Beach to Oryukdo Island through Igidae. It was followed by Jeolyeong Coastal Walkway (3 course) in Yeongdo-gu, Seongjigok Suwonji (7 course) in Busanjin-gu, and Nakjo-gil in Dadaepo, Saha-gu. In addition, 92.7% of Busan citizens said they "know" the Galmaet-gil, and 80.7% said they have "walked the Galmaet-gil." It was found that 72% said they were "satisfied with the seagull road," gaining popularity. The reason for walking on Galmaet-gil was health (47.5%) and rest (33.5%). 66.7% of the respondents said that Galmaet-gil was more satisfactory than other walking tours. The reasonable distance for daily walking was 36km (49.4%), less than 3km (29.4%), and 69km (16.5 percent). Citizens also suggested opinions such as strengthening the promotion of seagull roads, a clean environment, and expanding convenience facilities. Located on Chinatown Street in Dong-gu, in front of Busan Station, the Busan Trouble Lounge, which guides tourists to Galmaet-gil, is also receiving favorable reviews for its free luggage storage service and camera shooting experience practice. The Busan Metropolitan Government recently launched a smartphone app called "Busan Galmaet-gil Walking Tour" so that users can accurately receive directions through "following" and use them in a fun and convenient way by checking walking statistics (time, speed, and distance).

BUSAN BTS · The venue of BTS' "2030 Busan Expo Bidding Concert" to be held in Busan on October 15 has been changed from Ilgwang-eup, Gijang-gun to Busan Asiad Main Stadium. Hive and Big Hit Music announced in a notice on the 2nd that they have changed the venue for the concert "BTS in BUSAN" to Asiad Main Stadium from the special stage of daylight. Hive, a BTS agency, said it has decided to change the venue to protect the "performance purpose of hosting the Busan Expo" due to growing concerns over the venue. Hive said, "We selected Ilgwang-eup, Gijang-gun, as the venue for the performance by reviewing various places in Busan in accordance with the purpose of the performance. Based on cooperation with various organizations such as Busan City, the police, the fire department, and the Korea Railroad Corporation, they were carefully preparing to prevent any inconvenience to the audience. However, we decided that it is most important not to dilute the purpose by focusing attention on the purpose of the performance, which is the origin of the 2030 Busan Expo," he explained the background of the change in the venue. Hive also said that although the location will be changed, various linked programs that have been prepared to save the existing purpose will be operated as planned. Hive said, "Live play to watch real-time performances on a large screen will be held at the outdoor parking lot of the Busan Port International Passenger Terminal. In addition, he said he is planning various events to continue the enthusiasm for the performance and spread the festive atmosphere throughout Busan. The former Korean glass site in Ilgwang-eup, Gijang-gun, which was previously considered a concert venue, has only one access road, raising various operational problems such as narrow access roads. Asiad Main Stadium, located on World Cup Boulevard in Yeonje-gu, Busan, has previously been performed by BTS. The Asiad Main Stadium has 53,769 seats.

Busan City · A new brand that informs the global tourist city of Busan has been finalized. The Busan Metropolitan Government and the Busan Tourism Organization announced on the 31st that they will hold a new launch event from the 2nd of this month after confirming the tourism brand (photo) to raise Busan's global awareness. Since October last year, the Busan Metropolitan Government and the Busan Tourism Organization have received 3,330 civic ideas and finalized the final plan through a meeting of brand experts. The newly produced tourism brand in Busan symbolized Busan's charm under the slogan of "a city where you want to work and live." Busan City explained that it used purple and blue to express creation, inspiration, and sea and innovation. Busan's new tourism brand launch event, which will begin on the 2nd, will be held at P.ARK, a Yeongdo complex cultural space, from the 2nd to the 4th.On the first day of the event, various gifts, including hotel accommodation tickets, will be provided to the first 100 people on a first-come, first-served basis for participants in the open-run event.

BUSAN BTS · Hive announced on the 31st that the "2022 BTS Exhibition: Proof" exhibition, which deals with the nine-year history of the group BTS, will be held in Seoul and Busan. "Proof" is an exhibition that allows you to experience the past, present, and future of BTS with various contents such as photos, objects, and videos. Hybrid Insight will be held from the 28th of next month to November 22nd in Seoul, and from October 5th to November 8th in Busan, respectively. Hive said, "It will consist of a space where BTS recalls the records and moments they made while proving their value with music," adding, "The records of BTS and ARMY, who have walked together through gaps in the world, unfold like a chronicle."

BUSAN BTS · The Busan Metropolitan Government announced that it will use various transportation methods such as air, ship, and railway to link the group's BTS's free concert to host the 2030 Busan Expo scheduled for October 15. This is because access to the old Korean glass site in Gijang-gun, Busan, is not good, which is estimated to attract 100,000 people. In addition, emergency transportation measures such as Incheon Airport to Busan Gimhae Airport and Seoul Gimpo Airport to Gimhae Airport will be promoted. Along with the addition of the aircraft, it will shorten the dispatch interval of the East Sea Railway via Ilgwang Station near the concert hall and operate shuttle buses. In addition, the city plans to set up a temporary parking lot near the concert hall where more than 20,000 vehicles can be parked. At the Bukhang International Passenger Terminal near Busan Station, it is also considering transporting audiences to the concert hall and nearby by large cruise, speedboats, and cruise ships. The former Korean glass site, where a special stage will be installed, has an eye facility for transporting goods. The city is also considering quarantine measures to prevent the spread of COVID-19. 50,000 seats will be placed at the venue, and the remaining 50,000 spectators will enjoy the concert in a standing manner. Hive, a BTS agency, will soon announce how to distribute free tickets.

BUSAN BTS · Ahead of the BTS concert in October to host the 2030 Busan Expo (World Expo), the Busan Metropolitan Government and related agencies warned that lodging facilities in Gijang area are making nearly 10 times more profit. The Busan Metropolitan Government held an inspection meeting of related organizations in preparation for the BTS concert, which is scheduled to be held on October 15th in the morning of the 30th. Fans around the world are paying keen attention to the news that BTS, a goodwill ambassador for the expo, will be on stage as a whole after the temporary suspension of its activities. In particular, unfair practices such as profiteering up to 10 times the accommodation fee are controversial near the former Korean glass site in Ilgwang-eup, Gijang-gun, where the concert is scheduled to be held. In particular, they closely discussed traffic measures, safety measures, accommodation, etc. in preparation for large-scale crowds. The name of the BTS concert is 'BTS in BUSAN'. It is the first event to be held since the release of the new song "Yet To Come," and it plans to hold a message of hope for hosting the expo while waiting for the best moment that has not yet come. The concert is expected to attract about 100,000 visitors from all over the world, and it is an opportunity to promote the image of the prepared Expo host city to the world. The city will set a policy of severely punishing unfair commercial activities that tarnish the meaning of the concert to host the expo and tarnish Busan's urban image, and will conduct guidance inspection and enlightenment activities with related agencies.

Busan City · The wide-area subway line between Busan Bujeon Station and Ulsan Taehwagang Station on the Donghae Nambu Line will be extended to Bukulsan Station in 2025. The 9.7km section between Taehwagang Station and BukUlsan Station, where only Mugunghwa Lake operates, will be operated by metropolitan trains. Currently, the section between Bujeon Station and Bukulsan Station runs seven times a day (14 round trips) on Mugunghwa Lake alone. The city expects that if the metropolitan subway opens, it will operate 44 additional times a day (88 round trips) every 15 minutes of commuting time and 25 to 30 minutes of peacetime, greatly improving the convenience of citizens' transportation. A city official said, "If the section of the metropolitan subway is extended to BukUlsan Station, it is expected that residents in the northern Ulsan area will be able to move easily, and the regional economy will be revitalized due to the development of the station area and inter-regional connection."

BUSAN BTS · BTS will hold a global concert on October 15th at the Ilgwang Special Stage in Gijang-gun, Busan. BTS will hold "BTS in BUSAN-LIVE PLAY" on a special stage at 188 Ilgwang-ro, Ilgwang-eup, Gijang-gun at 6 p.m. on October 15. You can also watch the real-time performance on a large screen at the outdoor parking lot of Busan Port International Passenger Terminal. Offline performances and live play are all free of charge. When you book a ticket, you will only pay for the fee and the shipping cost of the ticket separately, and the information for the ticket reservation will be announced later. Reservations are made at Interpark, and online live streaming is available on Weverse, Zeffetto, and Naver Now. Following the global Busan concert to host the 2030 Busan Expo, BTS will also participate in the field inspection of the International Exposition Organization (BIE) and the General Assembly Competition Presentation (PT) scheduled for early next year to help attract the Expo.

Busan City · The 2022 Busan Handmade Beer Festival, where you can taste various Korean handmade beers, will be held at BEXCO in Haeundae, Busan. According to BEXCO on the 11th, the "2022 Busan Handmade Beer Festival" hosted by Busan City will be held at BEXCO Outdoor Square in Haeundae-gu from August 17th to 21st. This year's event, which will be held for the first time in three years under the theme of "To a pleasant daily life with festivals," will be held in various configurations. This year's event will be attended by 15 famous handmade beer makers in Korea. There is also a food truck gourmet zone where you can enjoy food suitable for handmade beer. Various side events will also be held, including singer and band performances, vocal music, magic shows, quiz shows, visible radio, and free tasting events. There will also be events to support the hosting of the 2030 Busan World Expo and the early construction of a new airport on Gadeok Island.

Busan City · The Busan Cultural Foundation announced on the 9th that it has resumed exchanges of Joseon Tongsinsa in Japan for the first time in three years, which had been suspended after the spread of COVID-19. The delegation of the Cultural Foundation visited Tsushima Island and Shimonoseki in Japan for four days from the 5th to confirm their willingness to resume cultural exchanges through the Joseon Tongsinsa. Daema Island, Japan, is geographically closest to Korea, and as the first port of call for Joseon Tongsinsa in Japan, the Ikuhara Port Festival was held on the first Saturday and Sunday of August every year, and Shimonoseki City held the Bakang Festival every year on the third Saturday and Sunday of August. During the festival, exchanges between the two people were made based on the spirit of the "Sungshin Gyo-rin" of the Joseon Tongsinsa through reenactment of the Joseon Tongsinsa procession and exchange performances. As the Umwon Port Festival, which had been suspended since 2019, resumed in three years this year, discussions were held on the business agreement of the Joseon Tongsinsa's History Museum and the fifth anniversary of UNESCO's World Memory Register. An official from the Cultural Foundation said, "This visit is meaningful in that it is the beginning of the resumption of cultural exchanges between Korea and Japan, which had been suspended due to the spread of COVID-19, confirming the will of both sides."

Busan City · Although heavy rain has caused flooding in Korea's metropolitan area, including Seoul, on the 9th, a tropical night phenomenon is observed in Busan for 12 days, while the temperature will rise to 33 degrees during the day, continuing to record heat waves. According to the Busan Regional Meteorological Administration, the Busan area showed tropical nights where the temperature did not fall below 25 degrees overnight. In Busan, tropical nights have been observed for 12 days since the 28th of last month.During the day, the temperature rises to 31 degrees Celsius and the wind chill rises to 33 degrees Celsius, which is expected to continue the heat wave. With the issuance of a heat wave warning, a heat wave warning has continued for nine days since the 1st.An official from the Busan Metropolitan Meteorological Agency said, "There is a possibility of showers at one point on weekdays, but the heat is expected to continue," adding, "We ask you to do your best to prevent heatstroke."

Busan City · The official poster of the 27th Busan International Film Festival, which will be held in October 2022, has been released. The poster released this time shows an audience looking at the sea under a clear sky. This is a face-to-face meeting between the audience and the Busan International Film Festival, which is called the sea of movies, and expressed excitement about holding normalization for the first time in three years since the pandemic. In addition, the Busan International Film Festival explained that the person in the poster looking at the logo of the Busan Film Festival symbolizes all filmmakers, including the audience, guests and industrialists who visited the festival. Choi Sun-dae, the art director of the Busan International Film Festival, produced posters for the second consecutive year following last year. The Busan International Film Festival said, "As the official poster conveys, we expect audiences and filmmakers to gather together to become a more vibrant and rich film festival this year," adding, "We will thoroughly comply with quarantine guidelines to make it a festival that everyone can enjoy safely." The Busan International Film Festival also unveiled posters for the 17th Asian Content & Film Market (ACFM). Meanwhile, this year's film festival will be held for 10 days from October 5th to 14th at the Busan Film Hall, and will resume the "Chanel × BIFF Asia Film Academy" that has not been conducted due to the COVID-19 incident, as well as support businesses such as the Asian Film Fund, Platform Busan, Forum Beef, and Chanel.

Busan City · At around 2 p.m. on the 6th, a Haeundae beach train and a taxi collided at an intersection in front of the Jungdong Beach Train Cheongsapo Station in Haeundae-gu, Busan. In the accident, a taxi passenger complained of headaches and was taken to a hospital, and taxis and beach train facilities. The Haeundae Beach Train, which opened in October 2020, is a tourist train that runs a 4.8km section from Mipo in Haeundae to Songjeong via Cheongsapo, and travels to and from six stops at a slow speed of about 15km per hour. Sky capsules running along a 10-meter-high public rail are also installed on the 2km section from Mipo to Cheongsapo.

Busan City · Lotte Department Store is struggling to rebuild its distribution name in Busan, Lotte's hometown and the nation's largest tourist city. Lotte Department Store operates five stores in Busan alone, including four department stores (Busan headquarters, Gwangbok branch, Centum City branch, Dongnae branch) and one outlet (Lotte Mall Dongbusan branch). In addition to Seoul, Busan operates the largest number of stores in a single area. As tourism demand, which has been stagnant for a while due to the COVID-19 outbreak, has recently revived, it is focusing on securing customers by introducing differentiated strategies based on the strengths of stores located in Busan's base area. <Photo> Provided by Lotte Department Store ＜Lotte Department Store Seomyeon Busan Main Store＞ The Busan headquarters, the first branch of Lotte Department Store to enter the region, opened in 1995 and was located near the busiest Seomyeon Station. It aims for a top-notch shopping space in line with the name of the main store, and has been expanded and renewed even after its opening. As Busan continues to grow into an international city, its headquarters also focuses on strengthening its competitiveness. In particular, it is focusing on strengthening contents such as overseas luxury shops. Lotte Department Store's Busan headquarters introduced the region's largest luxury museum "Avenuel" under the theme of "Department Store in Hotel" with department store stores in hotels through renewal expansion in 2017. At that time, the first and second floors of Lotte Hotel in Busan were renovated (total area of 5,950㎡ (1,800 pyeong)) and Avenue was built. In 2012, it created the largest luxury museum in the region with a total of 12,562㎡ (3,800 pyeong) along with the first basement floor, which was introduced with a size of 6612㎡ (2000 pyeong). Through this, it has established itself as the largest luxury department store in Busan by attracting more than 100 famous overseas brands. Currently, as consumption of male luxury goods continues to increase, the company is also reinforcing its core brands in male luxury goods halls. In addition, it is stepping up efforts to expand jewelry and watch brands in line with the demand for MZ generation (millennial generation), which is emerging as a big hand in the luxury market, and introduced Breggae, a top-quality watch brand, for the first time in the region. The Busan headquarters is connected to Lotte Hotel, playing a positive role in the increase in overseas tourists and away shoppers. As a result, despite the difficulty of overseas travel due to COVID-19 in recent years, the demand for customers who visited the luxury museum at the headquarters in Busan has steadily increased. Recently, it has continuously strengthened overseas luxury goods through renewal openings such as Burberry and Taghoyer. ＜Lotte Mall Dongbusan Branch＞ Lotte Mall Dongbu Mountain, which opened with an operating area of 78,231㎡, opened as the largest complex shopping mall in the Yeongnam region when it opened in 2014. It is located in the Dongbusan Tourist Complex in Gijang-gun, which is located along the sea, and after its opening, Busan tourists continued to visit, establishing itself as the "first place to travel to Busan." Dongbu Branch is focusing on strengthening its competitiveness through content reinforcement with the aim of expanding customer stores due to the recent expansion of tourists due to the pandemic. The first attempt attracted many famous restaurants. On July 14, the hooded coat on the third floor was fully renewed and "Tasty Ground" was introduced. The area of the existing food court was expanded from 760m (230 pyeong) to 1,074m (325 pyeong) and the store was formed with Seoul food, pets, eco-friendly and concept. It also reflected the demand of tourists and local residents by attracting restaurants in Seoul, which are not easily accessible in Busan. Examples include Firebell, a popular restaurant in Gangnam, Seoul, Jingawa, a noodle restaurant, Takumi Nagasaki, a handmade pork cutlet, and Tintin Express, a traditional Hanoi restaurant. In addition, a 16-seat "petground" (32.7 square meters, 10 pyeong) and an external terrace were created to showcase a space where you can enjoy meals with pets. It also drew attention by actively using eco-friendly products for interior of stores. In addition, interest in residential life has grown since the COVID-19 incident, and in June last year, Maison Dongbusan, the largest living center in the Yeongnam region, was opened. Maison Dongbu Mountain, which has a total area of 23,044㎡, has more than 40 famous domestic and foreign brands such as furniture, sofas, and home appliances, and at the 2,960㎡ Hanssem Design Park, you can experience a total home interior store. In addition, the 400-pyeong Pet Park, Brick Campus, a Lego exhibition experience space, and Shield Park, a professional shop where you can experience and teach skateboards, are also open, attracting great popularity among family visitors. ＜Lotte Department Store Dongnae Branch＞ Dongnae branch, which opened in Dongnae-gu, Busan in 2001, was renovated on the largest scale since its opening due to changes in local commercial districts. In November last year, the first floor of the department store was turned into a complex cultural space targeting more than 30,000 new apartments in the surrounding area. In addition, it has attracted the introduction of new premium food halls and Nike mega shops, and has opened new English kindergartens and kids cafes to reflect the high academic enthusiasm of local businesses. As a result, the proportion of young customers has increased by more than 20% compared to the previous half year after the renewal, and food and beverage sales have also increased by more than 40%, solidifying their position as representative stores in the region. ＜Lotte Department Store Gwangbok Branch＞ Lotte Department Store's Gwangbok branch, which boasts the nation's largest indoor fountain show, is continuing to coexist with the region more dynamically through communication with local college students. On the 9th, Lotte Department Store's Gwangbok branch's fountain on the 1st basement floor invited university clubs in Busan to showcase their talents and provide a place for local citizens to communicate. At that time, Busan National University's central art club Algreen, Busan National University's mechanical engineering department's academic club Mekatronics, and Dongseo University's cosmetics new material club Project Hub participated in the event, creating various attractions such as exhibitions, robot performances, and product demonstrations. The idea of a new MZ employee who seriously recognizes the problem of the Busan community, the leakage of young generations, played a major role in the hosting of the club invitation event. The Gwangbok branch also held various events, including free photo services and commemorative stickers, while hosting the club invitation event, drawing great response from participants. In Busan, Lotte Department Store not only serves to meet shopping demand, but also serves as a window for providing new cultures and services, or "lifestyle curators." In May, the largest art fair since its foundation was held at the Signiel Hotel in Busan. Lotte Art Fair, which was first held in the region, featured 12 famous galleries at home and abroad, 30 lifestyle and design brands, showcasing a variety of works, including pure art, crafts and design products. It also introduced premium daily products, showing a different orientation from the existing art fair. In particular, special edition works attracted attention. The wine opener, which was first unveiled in collaboration with writer Park Seo-bo and Italian living brand Alessi, was flooded with inquiries even before the opening, and the purchase procession continued to be called an "open run" on the start of the event. About 500 wine opener prepared for Art Fair were sold before the end of the event. Lotte Department Store has started activities to host the 2030 Expo in Busan. If the expo is hosted, it will be an opportunity to increase not only Busan but also national prestige, and it is estimated that the effect of inducing value-added will reach 61 trillion won. As a result, Lotte Department Store is focusing on informing customers of the Busan Expo first. Large signs have been installed on the outer walls of Gwangbok and Dongnae branches since the middle of last month to wish to attract the Busan Expo. A video of the bid is being transmitted to a large display attached to the building of the Busan headquarters, and an event is also underway for customers related to the Busan Expo to participate.